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While Brooks’ mission is to inspire everyone to run and be active, here at Brooks we also care about healthy minds and bodies and sustaining the environment. As part of our Running Responsibly program, Brooks published our first ever comprehensive report on Brooks’ social and environmental performance, which covers 2009 and 2010 impact and efforts… Read more »
More...You’ve heard us rave about the Green Silence racing flat – and how you can tread lightly AND swiftly in an eco-friendly, high-performance shoe. But don’t take our word for it: The Daily Green road-tested a pair and declared the Green Silence “a Sole Mate for the Conscious Runner”. What’s more, the Green Silence is… Read more »
More...The Green Silence came shoe-to-face with Al Roker on a green-oriented segment of The Weather Channel’s "Wake Up with Al" featuring Josh Dorfman, a k a "The Lazy Environmentalist." The segment aired on 4/20/10, but you can still watch it here. Dorfman will also feature the Green Silence in an upcoming episode of "The Lazy… Read more »
More...Q: What’s one way to build a greener running-shoe midsole? A: By creating a greener midsole manufacturing process, of course. Brooks’ eco-friendlier Compression Molded Preform (CMP) midsole manufacturing process reduces waste by 50 percent as compared to traditional midsole manufacturing methods. Typically, running shoe midsoles are punched out of large sheets—much like using a cookie… Read more »
More...Q: What’s durable, cushioning, and will save close to 30 million pounds of landfill waste in an estimated time period of 20 to 25 years? A: BioMoGo. The world’s first biodegradable midsole delivers a premium plush ride while on your feet. Then, when you’re ready to permanently retire your Brooks running shoes, it becomes an… Read more »
More...Pictured above (L to R): Brooks Shoe Box in 2007, 2008, and 2010 We’ve worked hard over the last four years to make our iconic Brooks blue shoe box greener and greener. Our progress has occurred in small steps, but as any former couch-potato-to-5ker knows, all those small steps add up and become transformative. We’ve… Read more »
More...Last year, Brooks introduced the first-ever biodegradable running shoe midsole: BioMoGo, How’s it work? Adding a non-toxic, natural additive to our MoGo midsole compound encourages anaerobic microbes to munch away once it hits the landfill. Traditional midsoles can last up to 1,000 years in a landfill — but BioMoGo breaks down 50 times faster, biodegrading… Read more »
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