Dec | 27

Staff Picks: Goal Setting 2017

As we enter the homestretch for 2016, our team is celebrating our wins, reflecting on what we’ve learned and putting some goals in place for 2017. Here are a few for the books:

Jim Weber: CEO


  • Go to the gym or November Project one to two days each week
  • Log 4 to 10 mile runs up to five days a week

How Jim sees it: “Like every year, for 2017 my most basic goal to finish above ground!  Every day is better if I get in a run or workout.  To that end, my goals include the weekly pursuit of one-two days in the gym or at November Project plus up to five days running 4-10 miles a shot.  If through the year I avoid injury and feel more alive—stronger, faster, fitter, healthier and more connected to the world and people around me—I will have won.”  – Jim Weber, CEO

Mariyah Ashmore: Runner Experience Specialist/Social Media Community Manager


  • Complete Whole 30 in January
  • Run at least three days a week plus hit the gym another three days a week throughout the year

Words to live by in 2017: “Don’t decrease the goal, increase the effort.” – Unknown

Sydney Sanders: Runner Experience Specialist/Social Media Community Manager


  • Run as many 5K’s with my dog as possible
  • Take on the Hot Chocolate 15K and my first half marathon
  • Get more backpacking adventures on the books
  • Drink more water

A few words she’ll keep in mind next year: “The way to get started is to quit talking and begin doing.” – Walt Disney

Jess Daiger: Visual Designer


  • Run a half marathon, trail marathon and marathon

Her mantra: “It always seems impossible until it’s done.” Nelson Mandela

Melanie Williams: Event Marketing Coordinator


  • To train towards a certain pace goal for a 10K or half marathon

Don’t forget it: “You’re not meant to do what is easy, you’re meant to challenge yourself.” – Justin Timberlake

Derek Lactaoen: PR Specialist


  • Run a new trail every month

Why Derek preferes off-roading: “Every time I go on a trail run, I feel energized and like I’ve done something new. It’s something about getting away from cars and people and weaving through the trees that does it. I love that feeling and really want to commit to exploring the trails in my area next year. There won’t be a shortage of trails to go adventure on, but I think committing to a new one each month is a good goal that will force me to see new places and experience some amazing runs.” – Derek

Amy Meredith: Creative Project Manager


  • To run just for fun
  • To rediscover what attracted me to running in the first place
  • Trail run more often
  • Run with friends whenever possible
  • Discover new routes in Seattle
  • Find any reason to run in costume

A quote to help her maintain focus: “Running has given me the courage to start, the determination to keep trying, and the childlike spirit to have fun along the way. Run often and run long, but never outrun your joy of running.” –Julie Isphording

Stevie Jones: Event Marketing Manager


  • To achieve my half marathon PR

The backstory to Stevie’s goal: “The only time I properly trained for a half marathon, I ended up getting sick right before the race so it didn’t go as planned. Needless to say, the bar is low for me in 2017; a half marathon PR should be well within reach!” – Stevie