THE BROOKS BLOG

The newest incarnation of the Ghost brings back all the style, speed, and springy toe-off action of the original, but with a few key updates that keep you running happier longer. (See Men’s / Women’s.)

New and Improved:

• Cushioning:  We’ve slightly softened the midsole and increased the thickness in the forefoot for extra protection without added bulk. The result is greater, more even cushioning from heel to toe, stride after stride.
• Overlays: Less is more with the Ghost 2 overlays. We’ve not only reduced the number of overlays, but also made them thinner, more pliable, and more supple. They hold your foot in place, but never get in the way, allowing the Ghost 2 to feel like an extension of your foot in motion.
• Inherent Stability: A more substantial midfoot shank and a wider footprint under the forefoot give the Ghost 2 the perfect blend of flexibility and stability. Your foot will be free to follow its naturally efficient gait without any danger of being overcorrected.
• Sockliner: Our new Profile Sockliner is contoured for more support under your arches and a better cup for your heel. It’s also softer than ever before for an increase in comfort and shock absorption.
• Sustainability:  The Ghost 2 includes Biomogo, our groundbreaking midsole compound that enables quicker decomposition once you’ve put your shoes out to pasture.

Who should wear the Ghost 2?

The Ghost 2 is ideal for the runner with a medium to high arch and a neutral gait cycle who wants a high-mileage shoe for everyday training. Ghost 2 runners like a shoe with balanced and substantial cushioning that supports the efficient work their feet and legs are already doing.

Want a neutral shoe with maximum cushioning? Try the Glycerin for men and women.

Want an even lighter neutral shoe for tempo runs and faster races? Try the Launch for men and women. 

Woo Hoo! The Adrenaline™ GTS 10, the much-anticipated tenth edition of our best-selling Adrenaline™ running shoe, is here! (See Men’s /Women’s .)

Brooks has diligently worked to evolve the Adrenaline™ line to maintain its signature fit and function runners have come to know and love, while still finding ways to exceed their expectations. In the Adrenaline™ GTS 10, we feel we’ve nailed it. Here’s a quick overview of how it compares to the Adrenaline™ GTS 9.

Improved :
1. Enhanced upper materials and construction to provide maximum comfort and breathability, while maintaining a conforming fit.
2. Asymmetrical upper overlays to create a more secure arch capture.
3. Increased heel bevel to create a smoother transition, a softer lay down, and slower rate of pronation.
4. Caterpillar heel pad;  A more segmented crash pad that customizes the individual’s lay down for the right amount of cushion and stabilization, resulting in a perfect ride for every stride.

Maintained :
1. Signature PDRB® triple-density post on the medial side of the shoe for industry-leading stability.
2. HydroFlow® cushioning in the forefoot and heel.
3. Iconic Adrenaline™ last and shape.

Oh, and did we mention that it’s especially good-looking? We hope you love the new Adrenaline™ GTS 10! We think it will definitely help stability-seeking runners and Adrenaline™ fans Run Happy®!

>>See the full spec sheet here .

Special thanks to Footwear Product Line Manager Carson Caprara for crafting this comparison!

Twitter was all, well, atwitter today with first photos of our awesome M*A*S*H-style expo booth at the Chicago Marathon expo. Brooks is offering free podiatrist consultations and gait analyses to runners and expo attendees who sign up at the booth (#733).

But that’s not all. Everyone who participates receives dog tags worth a chance to win prizes. Simply walk your dog tags over to the retail area of the booth to see if you’ve won! Prizes include 10 head-to-toe Brooks outfits, 50 pairs of shoes, 250+ cotton T-shirts, and 150 water bottles. The odds of winning something? Pretty, pretty good.

The B*R*A*S*H (Brooks Running Athlete Support Hospitality) is open till 8 p.m. tonight, and from 9 a.m. to 6 p.m. tomorrow. Get there early to snag an appointment!

Check out these awesome Twitpics posted by our pals at Fleet Feet Chicago (@FleetFeetChgo). Click on any image to see the full photo post at Twitpic. Nice shots, guys and gals!

See the full blog post here:

http://greeninc.blogs.nytimes.com/2009/07/07/recycled-cds-and-sofa-foam-for-your-feet/

In 2007 Saturn equipped all of our Brooks field team, THE BROOKS GURUS, with new Saturn Outlooks. Our Gurus are in the field each week visiting specialty running accounts, attending group runs, working events, and can be found wherever runners gather! They now travel to all all of these events in style thanks to Saturn and after this latest car wrap……they will be showing some serious support of our star Olympian Brian Sell!! Check it!

Arciniaga 6th at USA 20km Championships; McMahan and White place 5th and 6th in the women’s race

Rochester Hills, MI, September 1, 2008–Hansons-Brooks (powered by Saturn) athlete Nick Arciniaga placed sixth at the USA 20km Championships in New Haven on Labor Day. In the women’s race, Dot McMahan placed fifth, with teammate Melissa White a few steps back in sixth. Both women ran personal bests of 1:09:33 and 1:09:47, respectively.

James Carney (Boulder, Colo.) took control early and led most of the race before breaking the tape for his second USA Championship this year in 59:11. He was followed by 2006 NCAA Cross Country Champion Josh Rohatinsky (Portland, Oreg.), and 2004 Olympian Dan Browne (Beaverton, Oreg.) who ran 59:58 and 1:00:06, respectively.

Arciniaga’s sixth place finish is his highest placing in a USA Championship race, and his 1:00:47 finishing time is the third best in team history for 20km. Teammate Kyle O’Brien finished 23rd overall, finishing in a time of 1:04:58.

Former Georgia All-American Jill Steffens (Athens, Ga.) ran a well-paced effort and surged past two-time Olympian Elva Dryer (Gunnison, Colo.) in the final 400 meters to claim her first national title. Dryer led most of the race, eventually gapped the field, and appeared to have secured the second national road title of her career–at least, until Steffens and 19 year-old Ilsa Paulson (Flagstaff, Ariz.) combined efforts and rejoined the Olympian just after ten miles. Over the final miles there were several lead changes–with Steffens making her final move to the front in the last straightaway to claim victory.

McMahan, who ran with the eventual champion Steffens for much of the race, couldn’t match her efforts when she made the move to catch Dryer over the second 10km.. She had no trouble, however, matching her own effort from a year ago–running almost two minutes faster than her previous personal best from the USA Championships last year, where she placed eighth (1:11:23) Both McMahan and White improved on the previous team best of 1:10:07, set by Davila a year ago.

For complete race results, visit the New Haven Road Race web page.

ABOUT - The Hansons-Brooks Distance Project is a post-collegiate training program for runners with Olympic aspirations. Athletes in the program live and train together in Rochester Hills, Michigan. Team sponsors include Brooks Sports, Inc., Saturn Corporation, Aruba Sport Eyewear, and Hansons Running Shops.

release via Mike Reneau