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November 2009
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THE BROOKS BLOG

Keep that finish-line feeling with you all day and into the night. And maybe to prom, why not?

Thanks to Running Superfans Carl and Karl Sklar for introducing and modeling the Mylar suit prototype at our last company meeting. It’s an innovation that no one saw coming, but that will certainly let you be seen and heard for miles around.

Our Apparel Sales Director, Liz Wilson, couldn’t narrow her pick down to just one from this season. An Equilibrium top and the LSD Lite Jacket are her dynamic duo. Here’s why, in her own words:

 

“The Equilibrium is my super hero clothes. It’s silky soft against the skin, provides insulation against the chill as a base layer, great single layer in a variety of conditions, won’t pick or snag while being so light you’ll feel naked! Plus, in most colors you can travel with it, wear it out with jeans and a cool vest and take it on your next long run!

 

The LSD Lite has become my pal around! Super lite, packs into its own pocket so I bring it everywhere with me. Windproof, and pairs nicely over the Equilibrium for a lite but powerful combination against the elements. Available in Nightlife so you’ve got a safety solution as well.”

 

Get the combo:

 

Name: Alex Croutworst

Job: Customer Service Specialist

Hobbies: Running and singing

Favorite cross training activity: Biking and…running!

Your pick: Sherpa Short II

Why you love it: 5 inch inseam – need I say more?

Wear it with: Podium Short Sleeve or Podium Long Sleeve

 

Be Like Alex:

Sherpa Short II

 

Ready for cooler weather running? Brooks recently launched new fall outerwear for both Women and Men. My two personal favorites: the cozy and super-stylish LSD Thermal Vest and feather-light, highly reflective LSD Lite Jacket — both pictured below. Go check them out before you’re caught in the cold!


Men’s Running Jackets and Vests

Women’s Running Jackets and Vests

Congratulations to Brooks I.D. athlete Diane Groff, who won two divisions at the competitive 3K Snowshoe race at the Romp to Stomp Breast Cancer event on March 7th in Frisco, Colorado! Diane won both the survivor division, (by several minutes) and the 50+ age division (by three seconds).

Among other accomplishments, Diane is a two-time cancer survivor and a 46 minute 10K runner. She was named “Most Inspirational Colorado Female Athlete” of 2007 by the Sportswomen of Colorado… and overall kicks some major booty.

While on her latest adventure Diane wore the new Brooks Cascadia 4 trail shoes and the Brooks for Her Hat. (A portion of sales from the Brooks for Her Hat goes to support breast-cancer related causes, see www.brooksrunning.com/bfh for more information.)

Great work Diane!

Diane Groff

Diane Groff

Brooks for Her Jacket

Brooks is excited to announce the Brooks For Her apparel collection!

Containing seven snazzy pieces of cause-conscious running gear, Brooks For Her was created to help support the fight against breast cancer. For each BFH piece purchased from March through December 2009, Brooks will donate 6.25% of the suggested retail price to three organizations that research and support those affected by breast cancer: The Young Survival Coalition, Making Memories Breast Cancer Foundation, and Fred Hutchinson Cancer Research Center, earmarked for breast cancer research.

Even cooler? Your vote at www.brooksrunning.com/bfh between March 1, and December 31, 2009, determines how much of the total donation each group gets. No purchase necessary to vote.

It was a great weekend in Landover, MD for high school running! Brooks is the official footwear and apparel sponsor of the Maryland Indoor Track & Field Championships and we are always looking for fun and exciting ways to reward these outstanding individuals.

This year www.flotrack.org came to town to cover the meet and also launched our new “mugshot’ contest. Check out http://www.flotrack.org/brooks/mug_shot_view_photo/258861

We also had a graphic artist at the event to “tag” Brooks Podium shirts for a few lucky athletes!  See you at in Baltimore for the Outdoor Championships!  Check out all meet footage-  http://www.flotrack.org/videos/coverage/view/234514-maryland-state-indoor-champs

Seattle is finally recovering from a bout of winter weather, the likes we haven’t seen in years. Snow and ice wreaked havoc all last week — closing roads, schools, and offices (including ours!). With just 27 snow plows and a no-salt policy, the city pretty much grinds to a halt when the snow hits.

The upside of all this? Plenty of time to lounge around the house (and slip-slide around the neighborhood!) in my comfiest Brooks cold-weather gear. My staples over the last week have been my HVAC Seamless Longsleeve Shirts, my Energy Flare Pants, and my brand-new Equilibrium Longsleeve Top. All three are soft, stretchy, and easily accommodate my rather large and growing belly. (Holiday eating + newborn incubation = big belly!)

Now that the snow is almost gone, I guess it’s time to change my clothes…

Brooks HVAC technical cold-weather top

Brooks HVAC technical cold-weather top

Brooks Energy Flare Pants

Brooks Energy Flare Pants

Brooks Equilibrium Technical Top

Brooks Equilibrium Technical Top

Congratulations to Canada’s Newmarket Huskies, the age 15 and under Ontario Cross-Country Champions! The team also went on to come in second at the Canadian Junior Cross-Country Championshiops last weekend. Way to go!

One of the team parents sent us the photo, and reported that “It made it real easy for parents to pick them out with the NightLife shirts and we got a lot of positive feedback from other clubs…Seven of the eight girls are also wearing Mach 9 or 10 spikes.

For information on ordering Brooks gear for your team, check out our Team Sales page.

Who doesn’t need at least one of those? And what’s it called?

The Brooks EZ T!

Don’t just take my word for it (though I do own four of them). The Brooks EZ-T was featured in the latest Women’s Adventure Newsletter, and the reviewer raved,

“I think I’ve found the most comfortable t-shirt on the planet. The photos don’t do the fit justice either….using a stretchy soft fabric that has the sheen and soft hand of cotton without sacrificing a form-flattering fit….It dries fast and it’s light, so it’s technical enough to run in or to wear out for a post-cycling margarita…”

The EZ T is available in several styles and colors, for men and women. A sampling is shown below…now go check out this shirt!

Brooks EZ Fun T

Brooks EZ Fun T

Brooks Iffley Road SS

Brooks Iffley Road SS

Brooks EZ T

Brooks EZ T