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Brooks held its first annual I.D. (Inspire Daily) Run Camp from June 18-21, 2009. Sixty-five Brooks I.D. members made the trip to Seattle for four days of running, fun, Brooks footwear and gear previews, and much much more. First stop: a tour of Brooks HQ in Bothell, followed by three intensive days at Crystal Mountain,… Read more »
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Congratulations to Brooks I.D. athlete Diane Groff, who won two divisions at the competitive 3K Snowshoe race at the Romp to Stomp Breast Cancer event on March 7th in Frisco, Colorado! Diane won both the survivor division, (by several minutes) and the 50+ age division (by three seconds). Among other accomplishments, Diane is a two-time… Read more »
More...Last year, Brooks introduced the first-ever biodegradable running shoe midsole: BioMoGo, How’s it work? Adding a non-toxic, natural additive to our MoGo midsole compound encourages anaerobic microbes to munch away once it hits the landfill. Traditional midsoles can last up to 1,000 years in a landfill — but BioMoGo breaks down 50 times faster, biodegrading… Read more »
More...A bunch of us from Brooks had the pleasure of visiting Starbucks Headquarters yesterday to give away prizes, analyze some folks running on the treadmill, and show off some new Brooks gear coming out for Spring. Brooks athlete Scott Jurek also gave a presentation highlighting some lessons learned over the course of his fifteen year… Read more »
More...Recently added to the Brooks neutral shoe lineup: the Defyance 2. The shoe is an update to 2008’s Defyance, which (despite a love-it-or-hate-it lime-green men’s color scheme) won the Runner’s World Editor’s Choice Award in 2008. Now some inside scoop for the shoe geeks: The Defyance can be thought of as the the “neutral cousin”… Read more »
More...One of the things we’re most excited about at Brooks–besides our running shoes and gear!–is the Brooks I.D. Program. Brooks I.D. is made up of over 800 athletes who are active in their running communities, share a passion for Brooks, and inspire people around them to run and be active. Members of the program get… Read more »
More...Congratulations to Brooks’ own Steve DeKoker, who won this past weekend’s Seattle Half Marathon! While most of us were still digesting turkey, Steve cranked out a 1:11:50 on a hilly course. Along with running (a lot), Steve otherwise keeps busy by heading up our Brooks I.D. Program. He’s also known as a snappy dresser around… Read more »
More...A big shout-out goes to Brooks I.D. member Rob Heppell. Rob just achieved his goal of running all 5 World Marathon Majors in one year! Rob was doubly excited (and we were extra impressed) that he managed to finish each of the 5 major marathons (London, Boston, Berlin, Chicago and New York) in under 4… Read more »
More...Check out the latest interview with 2008 Olympian (and Hansons-Brooks athlete) Brian Sell, over at The Cassidy Feed. Brian talks about how he balances running with family and work… how every day is “try to beat Sell day”… and why he thinks hard work and dedication trump natural talent.
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