Jun | 7
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Inspiration

Brooks’ 2017 Global Run Happy Report Looks at Runners’ Motivations and Aspirations

Happy Global Running Day! It’s every runner’s favorite holiday and in honor of it, we’re sharing the annual Global Run Happy Report. For 2017, we polled runners all over the world about what it would be like if they made it to the big time in running, revealing interesting findings about what motivations and aspirations runners have.

Read: The 2016 Global Run Happy Report

For example, runners are almost twice as likely to a personal wellness/medical team with them when traveling for races than a personal stylist and five times as likely to prefer it over a social media manager! And if they signed a new endorsement deal, most runners would choose to buy a home for a family member before buying themselves a car or a yacht. Sidenote: sign up for your own endorsement deal and join Brooks’ Big Endorsement.

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Take a read through this year’s survey statistics below. How would you answer these questions? Let us know in the comments!

 

Thinking back to when you were a child, did you ever dream about being a professional athlete?
Global USA UK Italy Germany Switzerland Austria
Yes 62.20% 65.40% 60.30% 86.30% 61.10% 47.70% 52.40%
No 37.80% 34.60% 39.70% 13.70% 38.90% 52.30% 47.60%

 

In which sport did you dream about being a professional athlete?
Global USA UK Italy Germany Switzerland Austria
Track + Field 16.50% 11.10% 22.20% 21.10% 19.30% 14.60% 7.10%
Marathon 5.70% 6.40% 8.80% 5.90% 4.30% 3.80% 3.50%
Triathlon 2.40% 1.50% 6.30% 2.20% 1.60% 1.00% 1.30%
Cross Country 3.00% 1.80% 7.00% 3.40% 2.60% 0.80% 1.10%
Soccer (football for UK) 35.30% 14.60% 26.20% 32.80% 55.50% 42.20% 53.70%
Baseball/Softball (cricket for UK) 7.50% 32.00% 6.10% 1.40% 0.00% 0.00% 0.00%
Volleyball (rugby for UK) 8.50% 5.80% 5.60% 19.90% 3.70% 4.50% 3.00%
Other sport 21.10% 26.70% 17.70% 13.40% 13.00% 33.20% 30.30%

 

Imagine you are a professional athlete. From the list below, please select the option that best describes where you would most want to be celebrated?
Global USA UK Italy Germany Switzerland Austria
On the cover of a magazine 37.10% 38.70% 36.30% 41.00% 34.70% 32.40% 39.30%
In a music video 8.60% 4.30% 5.90% 9.80% 9.90% 10.90% 10.90%
In a gif 2.10% 1.90% 1.80% 1.20% 3.00% 1.90% 2.90%
On a cereal box 4.90% 14.30% 2.80% 3.50% 2.70% 2.90% 3.30%
On a billboard 9.30% 5.70% 9.70% 13.40% 8.10% 11.60% 7.60%
On a commercial / TV advert 22.50% 18.50% 21.00% 19.50% 25.70% 24.80% 25.50%
On a reality TV show 4.00% 6.40% 3.70% 2.90% 4.00% 4.10% 2.90%
On a popular talk show 11.50% 10.30% 18.80% 8.80% 11.90% 11.50% 7.70%

 

Would you be more likely to purchase a product that is endorsed by a superstar athlete?
Global USA UK Italy Germany Switzerland Austria
Yes 56.70% 62.40% 61.00% 77.80% 53.60% 43.20% 42.50%
No 43.30% 37.60% 39.00% 22.20% 46.40% 56.80% 57.50%

 

What do you admire most in a professional athlete?
Global USA UK Italy Germany Switzerland Austria
Commitment 15.40% 21.70% 28.50% 22.50% 6.50% 8.20% 5.30%
Determination 22.40% 28.20% 28.70% 36.60% 12.50% 15.30% 13.50%
Endurance 10.90% 7.90% 10.00% 6.50% 12.60% 14.20% 14.10%
Speed 2.70% 3.30% 3.80% 2.70% 2.70% 1.90% 1.80%
Work Ethic 30.30% 24.60% 19.90% 8.60% 41.40% 41.40% 45.90%
Good looks 3.80% 1.90% 1.70% 10.50% 4.00% 2.60% 2.30%
Muscles 2.40% 2.90% 2.40% 2.20% 2.50% 2.60% 2.00%
Their posts on social channels 1.00% 0.90% 1.10% 1.10% 0.60% 1.40% 0.80%

 

If you were a celebrity athlete, which of the following items would you require at any event in which you participated?
Global USA UK Italy Germany Switzerland Austria
Every flavor of energy gel/bite 1.80% 1.70% 3.30% 2.30% 1.40% 1.80% 0.50%
Personal masseuse 11.70% 6.20% 7.50% 22.70% 12.10% 11.40% 10.10%
My entourage 10.40% 7.70% 6.10% 17.60% 6.30% 14.50% 10.20%
My wellness/medical team 22.00% 22.30% 36.10% 14.90% 19.80% 18.70% 20.10%
My pet 8.70% 12.00% 6.80% 7.90% 8.50% 7.50% 9.30%
My social media manager 4.40% 4.40% 3.10% 3.50% 5.50% 4.40% 5.80%
Personal Photoshop editor 0.90% 1.40% 0.60% 1.00% 0.90% 0.40% 1.20%
Personal stylist for clothing, hair and makeup 8.30% 8.30% 5.80% 7.60% 10.40% 7.70% 10.10%
Snack bar filled with all of your favorite snacks 3.90% 6.30% 4.60% 2.50% 4.40% 1.50% 4.20%
Apparel and footwear from your sponsor 20.30% 18.40% 19.10% 12.90% 24.90% 25.30% 21.10%
Ice cream sundae station 1.70% 2.30% 1.50% 1.00% 1.70% 2.40% 1.50%
Personal chef 5.90% 9.10% 5.50% 6.20% 4.20% 4.50% 5.90%

 

After winning a big race, game or competition, what genre of music would you want played over the loudspeaker during your victory lap?
Global USA UK Italy Germany Switzerland Austria
Pop song 28.40% 19.20% 25.00% 32.30% 30.80% 32.00% 31.40%
Rap song 4.90% 6.40% 10.10% 4.30% 3.40% 2.30% 2.80%
Country song 7.80% 9.90% 7.60% 4.80% 4.60% 14.00% 6.00%
Hip Hop song 9.50% 13.40% 12.60% 7.90% 8.20% 6.90% 8.20%
Techno song 7.40% 6.00% 11.30% 5.80% 8.70% 6.00% 6.50%
Classic Rock song 31.00% 36.30% 23.70% 41.40% 27.60% 27.50% 29.40%
Heavy Metal song 8.30% 8.90% 9.70% 3.60% 10.40% 7.50% 9.60%
Punk Rock 2.80% 6.30% 3.90% 6.30%

 

 

In your opinion, what is the best part of being a professional athlete?
Global USA UK Italy Germany Switzerland Austria
Access to the best strength and conditioning trainers 12.90% 12.50% 19.70% 18.60% 8.00% 9.00% 10.00%
Access to the best medical personnel 11.40% 9.10% 9.60% 9.50% 14.00% 11.10% 15.40%
Access to the best workout equipment and facilities 16.40% 7.60% 21.50% 22.70% 13.50% 19.30% 13.60%
Money 28.40% 44.10% 24.60% 15.00% 31.80% 24.00% 31.10%
Fame 12.30% 9.10% 6.40% 18.70% 15.30% 11.20% 13.00%
Parties 1.80% 2.10% 1.20% 1.80% 2.10% 2.30% 1.50%
Cars 2.90% 3.40% 2.90% 2.20% 2.80% 4.10% 2.20%
Expensive clothing 1.60% 2.00% 2.00% 2.00% 1.60% 1.20% 0.90%
Sponsorship deals 12.20% 10.30% 12.10% 9.60% 10.90% 17.90% 12.20%

 

Of the choices below, who do you believe is more inspiring?
Global USA UK Italy Germany Switzerland Austria
Professional athlete 25.90% 20.50% 27.00% 43.60% 25.10% 18.30% 20.90%
An amateur athlete who accomplished a competitive goal 21.00% 16.50% 21.20% 23.10% 19.80% 24.40% 21.00%
Friend or family member who accomplished their personal goal 53.10% 63.00% 51.80% 33.40% 55.10% 57.30% 58.10%

 

 

If you were a professional athlete who signed a contract, what would be your first big purchase?
Global USA UK Italy Germany Switzerland Austria
Luxury sports car 6.40% 6.70% 7.70% 4.00% 8.50% 4.60% 6.90%
Fancy house for myself (complete with movie theater, home gym, etc.) 25.00% 24.80% 29.60% 19.50% 26.60% 21.70% 28.00%
House for a family member 32.80% 37.20% 30.00% 41.10% 28.70% 31.20% 28.90%
Dream vacation or holiday 18.70% 13.60% 16.10% 17.70% 20.90% 21.70% 22.00%
Trip to Disney World 2.50% 3.90% 3.70% 2.10% 1.10% 2.70% 1.50%
Yacht 1.90% 1.80% 1.40% 3.50% 1.90% 1.50% 1.40%
Private plane 2.30% 2.50% 2.00% 2.60% 1.30% 3.50% 2.10%
Personal stylist 1.40% 1.40% 1.40% 1.30% 1.30% 1.80% 1.20%
Personal assistant 3.70% 3.30% 3.40% 3.70% 4.00% 5.00% 2.60%
Shopping spree 5.30% 4.90% 4.70% 4.60% 5.80% 6.40% 5.60%

 

Professional athletes often have special access to services and events (i.e. your “professional athlete card”). If you were an athlete how would you use your “professional athlete card”?
Global USA UK Italy Germany Switzerland Austria
VIP or back-stage access at concerts 16.00% 14.30% 13.50% 18.60% 15.60% 15.10% 18.90%
Pre-screening of new movies 5.80% 7.30% 8.00% 7.10% 5.40% 3.10% 3.90%
Ability to cut lines (i.e. at the bank, airport, etc.) 7.80% 4.80% 4.90% 4.30% 9.70% 10.90% 12.30%
Reservations at new, trendy restaurant 8.70% 8.70% 6.70% 9.80% 8.50% 8.50% 9.90%
Free hotel stays 20.40% 20.00% 20.50% 20.30% 21.60% 19.60% 20.50%
Concerts just for you and your friends or family 11.30% 12.00% 9.60% 14.80% 11.20% 10.40% 9.80%
First-class service when traveling 30.00% 33.00% 36.80% 25.20% 28.00% 32.50% 24.80%

About Derek
I’m a runner, a writer, and a shoe lover who enjoys morning coffee, travel, singing in the car, and getting legitimately lost on trail runs. Three things I can’t live without: bubble tea, Fridays, and my Brooks PureFlow’s.
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