Sep | 24
Running Tips

Brooks CEO Jim Weber Talks Fall Training and Race Prep

Brooks Running’s Jim Weber is hard at work training for the Twin Cities 10-Mile outside of, you know, his day job as CEO. Before, between and after meetings, Jim is putting in the miles to get ready for the run which tours his hometown. We asked him a few questions on how he’s preparing and what advice he has for other runners training for a fall race.

What about the Twin Cities Marathon and other races make it memorable for you?

It’s Home! I grew up in St. Paul and spent my early career working in Minneapolis. I ran the marathon three times in the 1980s and have run the 10-mile maybe five times. It’s one of the best-run races and most beautiful courses in America!

Why do you come back to the Twin Cities 10-Mile?

Ten miles is the perfect distance for me, plus I can see my family and enjoy a post-race Summit Pale Ale or a Leinenkugel beer!

What is motivating you to run this race in particular?

Every race inspires me to want to run more. The energy and anticipation at the start line is exciting. The diversity of people and reasons why they run is amazing and stunning. The finish line has both joy and satisfaction across everyone’s faces. And I love to watch people celebrate the “finishing experience” in their own way.

What do you like about the 10-mile distance in particular?

My typical run is often in the 4-to-6 mile range so the half marathon distance is typically my long run, and I try to enter two to three of them per year. The 10-mile is fun because for me, it’s an opportunity to run a bit faster than I could in the half. Just when it gets tough, you hit the finish line!

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Brooks CEO Jim Weber runs with the baton after a hand-off at the Run the Future Relay at Brooks’ centennial celebration.

Do you run workouts to prepare for a race?

I have added intervals and tempo runs on the treadmill, at a local track and around Green Lake in Seattle. The key to speed for me is staying lighter which means I have to be disciplined on business and social dinners out. It’s not easy!

What do you do to make sure you get your run in during the week?

I stay flexible on timing. It may be a 6 a.m. or a 7 pm. run around work, meetings and evening commitments. Every now and then it happens at Brooks in an afternoon run out on the Burke-Gilman Trail.

Do you have any tips for managing a busy schedule and running?

I always try to run when I travel. The best way to get to know a city is to run it. I always ask the hotel’s front desk if they know of local running routes or trails and usually they have a map. It has led me to see the best the city has to offer every time, and it is the sure cure for jet lag and a short night of sleep before the day begins.

What motivates you to run?

I have to run! I have for over 35 years and it has become my time to process, think and clear my mind. This is why I have to add training to my long runs. On long runs, my mind simply wanders (in a good way!) and I slow down. I truly love running and I always feel better afterwards: healthy, strong, refreshed, sore (in a good way!) and balanced.

About Derek
I’m a runner, a writer, and a shoe lover who enjoys morning coffee, travel, singing in the car, and getting legitimately lost on trail runs. Three things I can’t live without: bubble tea, Fridays, and my Brooks PureFlow’s.
  • Suzana Van Keulen

    Keep on running Jim, very motivating. Good luck with the 10miles.

    • Jim Weber

      Thanks Suzana! I’ve got a short run tomorrow and then a
      shake-out run on Saturday before the race. It’s going to be a blast! -Jim