Apr | 10
Shoes & Gear

The Launch is Back from the Dead!

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While the zombie apocalypse may or may not be nearing, you can be sure to outrun the competition (and the undead) with the back-from-the-grave Launch shoe.

After announcing last year that we were going to retire the shoe, we received a flood of emails, letters, calls, Tweets and other social mentions asking us to save the shoe. A group on Twitter even started #OperationSaveTheLaunch to garner support. We heard you, runners! And thanks to your input, #OperationSaveTheLaunch was a success– we decided to keep the shoe around so you can Run Happy for miles and miles to come.


That’s why we’re excited to tell you that the Launch is back from the dead and is now available online and will be in specialty running stores at the end of the month. With an incredibly flexible outsole and seamless transition, this lightweight neutral trainer will get you from start to finish, whether for a tempo run or in a race. Add to that the lower-profile midsole and minimal upper, and it’s 3, 2, 1 . . . blast off!

The men’s shoe is back in black and yellow and the women’s is back in purple and white. New colors of the Launch are soon to come, and we’re exploring what a new Launch might look like. While shoes might sell quickly online at first, we will replenish our stock again toward the end of May.

Give us a shout in the comments if the Launch is your shoe!

About Derek
I’m a runner, a writer, and a shoe lover who enjoys morning coffee, travel, singing in the car, and getting legitimately lost on trail runs. Three things I can’t live without: bubble tea, Fridays, and my Brooks PureFlow’s.
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