Runners are passionate people. So Brooks is especially careful when changing any of our products or discontinuing a specific shoe model or piece of apparel. When we announced earlier this year that Brooks was discontinuing the Launch, we expected some feedback from runners.
What we received were hundreds of letters, emails, Facebook page wall posts and tweets from fans of the beloved neutral shoe. Well, you tweeted #SavetheLaunch, blogged about your love of the shoe, and we listened. After receiving your requests, Brooks has decided to cancel plans to stop producing the Launch.
You Asked, We Listened
The Launch Is Coming Back
“The Launch is a shoe that resonated very well with experienced runners and athletes,” Brooks’ Global Director of Footwear Andre Kriwet shared recently when announcing this product decision. “Its tailored fit, lightweight feel, and effortless ride are very unique, and after such an outcry of support we knew we had to keep it around for all the fans. We’ll introduce new colors in 2013 and have started thinking about what the Launch 2 will look like, stay tuned for more to come!”
In addition to the pairs of the Launch that are available in stores and online, we will be producing more inventory of this fan favorite in 2013. We are starting by bringing back the colors runners loved most. For men, that is the NightLife (black/silver/yellow). For women, that includes the cobalt and white design. So, don’t worry about spending your life savings and stocking up on the Launch, it will be around for a long time to come.
The Launch is available in stores and online now, with more additional stock available in Spring 2013.
Thanks again for all your tweets and feedback. We are proud to make the shoes you love. Add a comment below if you’re excited for the return of the Launch.