Oct | 3
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Events, Shoes & Gear

PureProject Hits the Street (and Trail)

Fleet Feet Rochester

Fleet Feet Rochester

After months of anticipation, this past Saturday our new line of PureProject shoes hit stores across the country. Our retail partners celebrated by hosting over 100 launch parties where customers were fitted with our new shoes and where Brooks Gurus answered questions about the innovative technologies that were introduced in the PureConnect, PureCadence, PureFlow and PureGrit.

A special thanks goes out to the Brooks employees, shoe wear testers, retailers and our amazing customers who helped make this launch a success. We are proud of PureProject, and hope you love them as much as we do. Now that you have PureProject on your feet, share with us your first run by posting on our Facebook page or on Twitter. We love hearing about your running adventures and accomplishments!

Below are photos from some of our retail partners. Also included is a video shared with us by Fleet Feet Rochester where dozens of customers lined up outside the store for a midnight store opening, and to be the first owners in town to own PureProject. Now that’s Run Happy!

PureProject shoes are now available at select retailers or reserve yours at www.brooksrunning.com.


About Joel
I am a runner in Seattle, Washington. When I'm not at work, I enjoy camping, running trail races and exploring the outdoors.
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