Q: What’s one way to build a greener running-shoe midsole?
A: By creating a greener midsole manufacturing process, of course.
Brooks’ eco-friendlier Compression Molded Preform (CMP) midsole manufacturing process reduces waste by 50 percent as compared to traditional midsole manufacturing methods. Typically, running shoe midsoles are punched out of large sheets—much like using a cookie cutter—leaving unusable excess material, as shown in the photo above.
Brooks’ midsoles (above, in green) are created using an efficient Compression Molded Preform (CMP) midsole process. It eliminates waste, saves steps and time, reducing labor and energy outputs. That means it’s better for the earth, better for your conscience.
>> Learn more about Brooks’ green efforts in our Green Room !