Apr | 19
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Behind the Laces, Shoes & Gear

The (Ongoing) Eco-Evolution of Brooks’ Shoe Box

Pictured above (L to R): Brooks Shoe Box in 2007, 2008, and 2010

We’ve worked hard over the last four years to make our iconic Brooks blue shoe box greener and greener. Our progress has occurred in small steps, but as any former couch-potato-to-5ker knows, all those small steps add up and become transformative. We’ve highlighted our eco-improvements below in handy bullet-point form. You can also learn more about our 2010 shoe box sustainability advancements here .

Brooks 2007 Shoe Box (where we started)
• 70% PCR paperboard
• Natural mineral oil-based inks on 100% of box
• Tissue made of PE material (plastic)
• Two pieces of 100% PCR paper per shoe for stuffings
• Silica pack included

Brooks 2008 Shoe Box (big improvements)
• 100% PCR paperboard
• 30% of box printed with two inks (soy- and mineral-based)
• Shoe box label printed with soy-based ink, affixed with water-based adhesive
• 100% PCR shoe stay instead of paper stuffings
• Silica pack included

Brooks 2010 Shoe Box (even more improvements)
• 100% PCR paperboard
• All non-toxic water-based inks and adhesives
• One piece of chlorine-free, 100% PCR tissue paper
• 40% PCR shoe box label printed with soy-based ink, affixed with water-based adhesive
• Shoe stays and silica pack removed

>> Learn more and see a fascinating 360 shot of our 2008 shoe box

1 Comments
  • I can say that the Brooks box has made a big improvement when it comes to packaging, and also it has become greener. What a way to go!