Author Archives | Penelope Corcoran

Penelope Corcoran

About Penelope Corcoran

Run Happy!

Run Happy® Cavalcade of Curiosities Debuts at San Diego Rock ‘n’ Roll Marathon Expo

June 4, 2010

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Brooks’ Run Happy® Cavalcade of Curiosities, a running-inspired carnival experience that will tour the country hitting running shops, events, and Rock ‘n’ Roll expos over the next several years debuted at the Rock ‘n’ Roll San Diego Marathon & 1/2 Marathon expo today. For the rest of the year, Cavalcade visitors will enjoy giveaways, prizes, [...]

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Meet the Official Chile World Cup Football Jersey by Brooks

May 7, 2010

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It’s no secret that we pride ourselves on being the only brand in the world offering footwear, apparel, and accessories designed exclusively for the runner. Occasionally, however, we do make exceptions. . . Brooks is proud to sponsor the Chilean National Soccer team at the 2010 FIFA World Cup South Africa™—their seventh World Cup appearance. [...]

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Looking for More Minimal Running Shoes from Brooks?

May 5, 2010

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Looking for more minimal running shoes from Brooks? Here’s our current roster of running shoes that are lighter weight, more flexible, and have a lower offset. Note : For runners not familiar with the term "offset," it’s the difference between (midsole + outsole) heel height and (midsole + outsole) forefoot height. Green Silence Midsole Height: [...]

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Green Silence featured on TWC’s “Wake Up with Al”

April 23, 2010

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The Green Silence came shoe-to-face with Al Roker on a green-oriented segment of The Weather Channel’s "Wake Up with Al" featuring Josh Dorfman, a k a "The Lazy Environmentalist." The segment aired on 4/20/10, but you can still watch it here. Dorfman will also feature the Green Silence in an upcoming episode of "The Lazy [...]

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Be the First Five Runners to Find 3 Hidden BioMoGo Shoes on brooksrunning.com. . .

April 22, 2010

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Happy Earth Day, Brooks Fans! We’ve hidden three Brooks BioMoGo shoe images on brooksrunning.com. The first five folks to find them and email us at RunHappy@brooksrunning.com , win absolutely any pair of Brooks running shoes we have in stock. But wait, don’t start hunting yet! Here are two MAJOR HINTS: The three BioMoGo shoe images [...]

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CMP: A Greener Way to Make Midsoles

April 21, 2010

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Q: What’s one way to build a greener running-shoe midsole? A: By creating a greener midsole manufacturing process, of course. Brooks’ eco-friendlier Compression Molded Preform (CMP) midsole manufacturing process reduces waste by 50 percent as compared to traditional midsole manufacturing methods. Typically, running shoe midsoles are punched out of large sheets—much like using a cookie [...]

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BioMoGo: Keeping Your Run Cushioned and Greener

April 20, 2010

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Q: What’s durable, cushioning, and will save close to 30 million pounds of landfill waste in an estimated time period of 20 to 25 years? A: BioMoGo. The world’s first biodegradable midsole delivers a premium plush ride while on your feet. Then, when you’re ready to permanently retire your Brooks running shoes, it becomes an [...]

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The (Ongoing) Eco-Evolution of Brooks’ Shoe Box

April 19, 2010

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Pictured above (L to R): Brooks Shoe Box in 2007, 2008, and 2010 We’ve worked hard over the last four years to make our iconic Brooks blue shoe box greener and greener. Our progress has occurred in small steps, but as any former couch-potato-to-5ker knows, all those small steps add up and become transformative. We’ve [...]

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Andre Kriwet, Director of Brooks Footwear Merchandising, Responds to Barefoot Running Discussion

February 3, 2010

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Hi all, My name is Andre Kriwet and I am the Director of Footwear Merchandising at Brooks Sports. I have been working on and with running shoes for the last 22 years. My team and I are responsible to set the direction of the running footwear line for the future. So with that said, I [...]

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