Are you a Floater or a Feeler? And I’m not talking about what you think I am!
Float in running terms is what you already know – your trusty go-to-shoe (such as our beloved Adrenaline GTS, Glycerin, Trance or one of the many other models in our core range). You simply put them on, tune out and glide above the road.
Feel on the other hand is the new kid on the block it’s sleek, lightweight and flexible. Feel allows you to connect to the ground and get in touch with your surroundings. Feel is what our new PureProject™ Collection offers you. It introduces a unique way to experience the run by promoting a natural stride in an incredibly lightweight shoe.
And whilst different, Float and Feel are the best of friends. Together we believe they offer you, the runner, more choice to find the perfect shoe for you.
Like all of our shoes a lot of research has gone into the new PureProject™ Collection, knowing that simply removing parts of the shoe would result in poor performance. We took a proactive approach to biomechanical needs by developing five innovative technologies that engage the foot naturally, and with significantly fewer parts than the standard shoe. Breathable fabrics, radically flexible materials, and an extremely low profile complete the package.
You can check out the shoes and the 5 technologies on the video below –
It’s what we call the Feel More with Less Experience.
We are excited to be launching this revolutionary product at an exclusive release at selected The Athlete’s Foot Stores in Australia on the 1st October 2011. Nationwide distribution of the Pure Project range will be available across all The Athlete’s Foot stores from February 2012.
We would love to hear your feedback, so please leave your comments below.
Brooks Australia General Manager