Jul | 31
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Behind the Laces

Brooks Proposes Radical Shift in the Running Shoe Paradigm

Introducing Stride Signature – An Individual’s Unique Running Form Defined by the Body’s Habitual Motion Path

stride signature white paper, brooks research running form, what is stride signature, brooks paper on stride signatureAt Brooks we strive to create the perfect ride for every stride. As we look to the future, we are focused on improving the complex interaction between the runner and the shoe by widening the lens of our understanding of runner biomechanics.

Four years of prospective research studies on hundreds of runners and work with some of our key specialty retail partners has led us to an exciting breakthrough.  A breakthrough that will take us into the next era of how we assess runners and design footwear.

Today we are excited to share the first iteration of research that we believe steers us on a path to shift the current running shoe paradigm further in favor of the runner. We are calling this multi-layered concept Stride Signature. The goal of Stride Signature is to create a new holistic approach to designing and fitting running shoes that starts with the runner to optimize efficiency, reduce injury, and enhance comfort.

We invite you to read The Stride Signature white paper, where we will introduce a radical shift in thinking that will set Brooks on an exciting new trajectory in footwear design for years to come.

9 Comments
  1. Amy @ Run Mom Run

    Awesome! As a forefoot striker I am in the (growing) minority of runners and I use running shoes very differently than a heel striker would. I am VERY excited to see what’s coming next! Although it’s hard to imagine that I could love Brooks shoes even more!

  2. Adam

    I just can’t wait to see the shoe concept design. I have tried dozens of shoes from different brands, and none of them really seem to be the “Perfect ride.” I’m looking forward to seeing shoes that are semi-custom made/fit.

  3. Dave

    Encourage runners to not work on technique while relying on footwear to prevent injury. What exactly is the “paradigm shift” here? Sounds like business as usual.

  4. Jim

    I noticed that Roadrunner sports stores have removed the Brooks line of shoes from their website. Is Brooks changing their line or shoes.

  5. jeff loggens

    Brooks has gotten cheap. Their shoes are now like all other running shoes with virtually no arch support. Brooks apparently doesnt realize that they were filling a very important niche in the market by supplying high support shoes. The gts is now no longer worth any money and neither is the beast. A very unfortunate marketing decision that will leave them out of the running shoe conversation entirely now. The only advantage of paying their price for shoes was the great arch support. The guy at the store said this made the shoes heavy. I disagree, it made them wearable and comfortable. Why pay over a hundred dollars for a shoe that is now no different from either the keyano or the gel asics? Likely this new model is the end for brooks as a shoemaker. No one is going to pay 150 for a shoe exactly like a 90 dollar shoe. Itll be unfortunate to see them go, but they did it to themselves. Companies just go wrong sometimes.

    You guys need to go back to the great arch support or risk going out of business. Your shoes were the most popular for a reason. So pissed, podiatrist here i come since i cant find anything nearly as supportive as the old brooks.

    • brooksblog

      Hi Jeff!

      Thank you for taking the time to write to us to regarding some concerns you have about our footwear. We are sorry to hear that the models that you have worn in the past are no longer working for you and you are having a hard time finding a shoe with enough support.

      We would love to assist you in making sure you are in the best Brooks model for your needs and also clear up any misinformation regarding any changes we have made from model to model.

      Brooks is committed to manufacturing high quality, technical footwear and apparel for runners. Since we are dedicated to being the best running brand on the market, we will be happy to help! Please give us a call at 1-800-2-BROOKS to speak with a Consumer Specialist Monday through Friday 7am-5pm PST. Look forward to hearing from you!

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