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July 2009
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THE BROOKS BLOG

Summer racing season is in full swing … and so we welcome the Launch, a brand new neutral lightweight trainer that provides “just enough shoe” and cushioning. The Launch has one goal in mind: let you run fast and not lose any energy in the shoe. Lace these up for mile repeats or tempo runs, and know this shoe will help you hit your splits.

With a nice midfoot wrap, BioMoGo midsole, and carefully constructed forefoot – the Launch embodies the definitions of resiliency and effort-enabler. And the minimally constructed upper keeps you secure in the shoe, but avoids unnecessary weight or possible areas of irritation.  One early reviewer raves: “like running on a cloud…the miles feel effortless in the Launch.”

Added perk: Fans of the old Brooks Burn can finally clean out their closets!

18 Responses to “Brooks Launch: Inside Scoop for Shoe Geeks”

  1. Chris H Says:

    > Fans of the old Brooks Burn can finally clean out their closets!

    Thank god! LOL!

    Been running in the Launch since it was Launched. Very nice shoe. HUGE improvement in the forefoot fit relative to The Burn. Well Done!

  2. sam Says:

    Great shoe but what were you thinking when you went with red and orange.

    It reminds me of the Newton’s - Nasty!

    Come on guys.

  3. Mike Says:

    I am glad that there is finally a Burn replacement, but who picks these colors? Is it the same color blind person who picked that awful green for the Defyance?

  4. Erik Larson Says:

    Hi Guys - these things look hot and I love the colors!!!

    If you want to send me a test pair, I would love to give you some feedback.

    I wear a size 9.0

    Peace from Aspen, CO

    Erik

    PS - my mailing address is:

    1280 Ute Avenue, Suite 16
    Aspen, CO 81611

  5. Edgardo Gonzalez Says:

    By far the best neutral running shoe out there right now. It’s got a soft ride, it’s responsive, and I am most impressed with it’s longevity. I’ll be racing in these at Hood to Coast this weekend!
    Run Happy from Texas:)

  6. eric Says:

    These shoes are awesome. They give you a lot of support, almost as much as Asics Nimbus but much lighter. Oh, and I love the colors.

  7. bryant Says:

    seems lovely and Flying

  8. Portland Runner Says:

    I agree about the aweful colors. Please, the next color update needs to be base white with accent colors.

  9. Albert Says:

    I tried a pair on at our local running store and thought I was in 7th heaven, however, I just can’t spend the money on such a ugly shoe. PLEASE, PLEASE, update the color soon. I promise your sales improve 20% +.

    I can see how you wanted to make a statement and you feel that such a great show deserves to be seen by all, but red and hunters orange……

  10. Craig Hadley (917 Torrey Street Golden, CO) Says:

    I have not been able to wear these shoes, but I feel the same way that Erik Larson feels. I love the colors, and I can’t wait to try them on. I think the colors make them look fast. Feel free to send me a test pair as well :)

  11. Balenciaga Says:

    I’ve just found your site and i’ll be returning :) Great stuff!

  12. Brooks Running » The Launch vs the Ghost 2: What’s the difference? » Sweat365 » Fitness Community Says:

    [...] more about the Launch here. Or purchase it through these links for Men and [...]

  13. christian louboutin Says:

    Just one question: how to add your blog into my rrs reader, thanks so much.

  14. Gio Fabio Says:

    I love the colors. Will go to try the shoe ASAP and if ok for sure it will be my next and favourite brooks :-)

  15. Abercrombie and Fitch Says:

    Thank you!

  16. Bill K. Says:

    I love this shoe. Light weight and just the right amount of cushioning. I will be racing in this shoe this year. Don’t change anything. The colors are great too, please keep them.

  17. Benjamin Says:

    it is really nice, where can I get them in Asia? didnot see on the store..

  18. B-dub Says:

    Tried on the Launch and they felt great. Love the colors…I think. Great site, great gear.

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