THE BROOKS BLOG

Date: Thursday, July 16
Time: The run STARTS at 7 p.m.! (Sign up/enter prize drawing by 6:50 p.m.)
Location: Opposite Super Jock n’ Jill - Green Lake

Brooks and Super Jock n’ Jill collaborate to produce a set of FREE training runs in July, leading up to the Seafair Torchlight Run. Runners and walkers of all skill levels are welcome to come and join in on the fun! There will be great prizes from Brooks at all training runs, and refreshments from TalkingRain and Green Lake Bar and Grill.

This week, John Curley will be at the event promoting his “I beat John Curley” promotion. If you are running torchlight and already signed up, go to www.ibeatjohncurley.com and challenge him to the race. If you win, you receive a free Brooks ibeatjohncurley technical top! And the chance to win $500-$1000 to give to your charity of choice.

See you at the run!
Katie Paul, Brooks Events Manager

Brian White from Fleet Feet Sports Carrboro (NC) writes:

This is Katy and Will’s creation getting ready for a big debut in the Fleet Feet Sports Carrboro window display. Made of Brooks shoe boxes, it’s named “BROBOT.”

If it could talk, we think it would say: “People of earth, I come here in the spirit of Run Happy®. Run Happy®, humans, Run Happy®.”

Summer racing season is in full swing … and so we welcome the Launch, a brand new neutral lightweight trainer that provides “just enough shoe” and cushioning. The Launch has one goal in mind: let you run fast and not lose any energy in the shoe. Lace these up for mile repeats or tempo runs, and know this shoe will help you hit your splits.

With a nice midfoot wrap, BioMoGo midsole, and carefully constructed forefoot – the Launch embodies the definitions of resiliency and effort-enabler. And the minimally constructed upper keeps you secure in the shoe, but avoids unnecessary weight or possible areas of irritation.  One early reviewer raves: “like running on a cloud…the miles feel effortless in the Launch.”

Added perk: Fans of the old Brooks Burn can finally clean out their closets!

Brooks held its first annual I.D. (Inspire Daily) Run Camp from June 18-21, 2009. Sixty-five Brooks I.D. members made the trip to Seattle for four days of running, fun, Brooks footwear and gear previews, and much much more. First stop: a tour of Brooks HQ in Bothell, followed by three intensive days at Crystal Mountain, near Mt. Rainier.

For recaps of the event, check out the blog postings of I.D. Member Jean Pommier, popular run blogger Frayed Laces, and Steve DeKoker, who runs the I.D. Program at Brooks.

Jean Pommier
Jean, a transplanted Frenchman who recently ran the Western States 100, lives and works in the Bay Area. Not only did he fully participate in all the activities at I.D. Camp—he also blogged each night. His posts are full of incredible detail, plus great accompanying photos.

• Brooks I.D. Camp - Day One (More Day One photos)
• Brooks I.D. Camp - Day Two (More Day Two photos)
• Brooks I.D. Camp - Day Three (More Day Three photos)
• Brooks I.D. Camp - Day Four (More Day Four photos)

Frayed Laces
Frayed Laces. a k a Laura Kloepper. is a highly popular blogger in the running community who was invited to the camp to participate, observe, and, of course, blog!

• Brooks I.D. Run Camp Part I
• Brooks I.D. Run Camp Part II
• Brooks I.D. Run Camp Part III
• Letter from Brooks I.D. Run Camp Day One
• Letter from Brooks I.D. Run Camp Day Two
• Invitation to Brooks I.D. Run Camp

Steve DeKoker
See Steve’s July I.D. Newsletter for his recap of the inaugural Brooks I.D. camp.

ATLANTA, GA. – Melissa White and Nick Arciniaga each had strong showings for Hansons-Brooks at the 40th running of the Atlanta Track Club Peachtree 10-kilometer road race. The Peachtree 10km also served as the 2009 United States men’s 10km road championships and drew a star-studded field of America athletes.

White finished an impressive 17th overall and was the 5th American female to cross the finish line in a time of 33 minutes and 37 seconds.

Arciniaga had a breakthrough performance finishing the race in 29 minutes 45 seconds for a new 10km personal best, bettering his old mark by a full minute. Arciniaga finished 30th overall in the deep men’s field and was the 17th American to finish.

The Hansons Luke Humphrey also had a solid performance, finishing as the 20th American in the field in a time of 29 minutes and 51 seconds.

Sammy Kitwara of Kenyan ran away with the overall title in his Atlanta debut. Kitwara covered the 6.2-mile course in 27 minutes and 21 seconds.

Abdi Abdirahman won the U.S. Championship in a time of 28 minutes and 11 seconds. Abdirahman was seventh overall.

The top seed in the women’s field, Lineth Chepkurui of Kenya, won her first Peachtree race in 31 minutes and 19 seconds.

With more than 55,000 registered participants, the Peachtree race is the largest 10km race in the United States. Participants from 47 states and the District of Columbia competed in this year’s event.

The normally balmy race began at 7:30 a.m. with temperatures in the upper-60’s with low humidity. The coolest starting temperature recorded since the event’s inception was 62 degrees in 1986 and 1989.

Joseph Kimani, of Kenya, holds the course record of 27:04 in 1996. Lorhan Kiplagat holds the women’s course record of 30:32, from her 2002 Peachtree victory.

See the full blog post here:

http://greeninc.blogs.nytimes.com/2009/07/07/recycled-cds-and-sofa-foam-for-your-feet/