Brooks made its first-ever appearance at the Mardi Gras Marathon Health & Fitness Expo, January 30-31. As a part-sponsor of the event, our EZ T’s, Podium 1/2 Zips, Equilibrium LS, Aireplex Jacket, Run Skort, Epiphany Shorts, and more, were used to create the official race gear. The logoed pieces looked awesome–kudos to Varsity Sports, and sold quickly. There were lots of fresh new running shoes available for purchase and try-ons. Local retailers Phidippides and Southern Runner Sports, Brooks Sales Reps, and Brooks Marketing Guru Gabriel Rodriguez were on hand to help customers find the “perfect ride for every stride.”
Brooks’ “Go Card” decoration table and Run Happy Mardi Gras bead distribution table were bright spots at the Expo (if I do say so myself). It didn’t take much encouragement to get hundreds of kids and adults to stop and make signs of encouragement for Moms, Dads, friends, and other loved ones who were racing Sunday, Feb. 1. “What a fun idea!” and “Thank you guys so much for doing this” were just two of the comments heard frequently. Smiley face stickers and glitter glue on hand for sign embellishment were a huge hit.
See local coverage of the event here.