Jan | 16
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Brooks Athletes

Thanks, Starbucks and Scott Jurek!


A bunch of us from Brooks had the pleasure of visiting Starbucks Headquarters yesterday to give away prizes, analyze some folks running on the treadmill, and show off some new Brooks gear coming out for Spring.

Brooks athlete Scott Jurek also gave a presentation highlighting some lessons learned over the course of his fifteen year career as a top ultrarunner. Scott’s a seven-time champion of the Western States 100 Mile Endurance Run, two-time champion of the Badwater Ultramarathon, two-time Spartathlon champion, and winner of the Hardrock 100 Mile Endurance Run. I won’t attempt to do the presentation justice, but some things that work for Scott include a vegan diet, avoiding blisters during long runs (and I mean LONG) by lubing up his entire foot with “unpetroleum jelly” or doubling up his socks, carefully calibrating his carbohydrate intake during both training and races…and of course, never giving up!

Scott’s going for his 8th title at Western States this year, so stay tuned for more info as we follow his progress – or check out his blog over at scottjurek.com.

Thanks to Starbucks and Scott for a fun afternoon!

About Joel
I am a runner in Seattle, Washington. When I'm not at work, I enjoy camping, running trail races and exploring the outdoors.
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