Holidays in August? Last I checked, it was almost 90 degrees outside.
But if you’re a running shoe company trying to grab the attention of journalists writing Holiday Gift Guides, you’ve got to start thinking about these things now. (Or more accurately… before now!)
This year we decided to mix things up a bit and create a mini-website to show off our upcoming winter product: RunHappyHolidays.com. We also planted a few funny bones in there, just for kicks.
Check it out if you want a preview of our cold weather running gear for 2008!