THE BROOKS BLOG

Holidays in August? Last I checked, it was almost 90 degrees outside.

But if you’re a running shoe company trying to grab the attention of journalists writing Holiday Gift Guides, you’ve got to start thinking about these things now. (Or more accurately… before now!)

This year we decided to mix things up a bit and create a mini-website to show off our upcoming winter product: RunHappyHolidays.com. We also planted a few funny bones in there, just for kicks.

Check it out if you want a preview of our cold weather running gear for 2008!

A few months ago a camera crew spent two days at Brooks for a new TV series on the History Channel called The Works.

The Works is an engaging, educational, and entertaining documentary-of-sorts that sucks you in and spits you out an hour later with a rich new knowledge about something we encounter in everyday life, from garbage to power tools to beer. Each week the series tackles something different, and this week they’ll take us into the world of “sneakers”!

Tune in to the History channel this Thursday, Aug. 7, at 10 p.m. ET/PT as sneakers are put under the microscope. You’ll see footage taken from Brooks’ HQ including interviews with Derek Campbell, Rich Zartman and Fritz Taylor (on running shoe biomechanics, design, environmental advancements and overall footwear philosophy).  The episode will discuss why sneakers are so essential to modern life and uncover the story of the multi-billion dollar global industry that inspires music, movies and its own subculture.  Check your local TV listings for the exact channel number in your market, or visit http://www.history.com/minisites/the-works for more information.

The episode is also set to re-air Friday, Aug. 8, 2 AM (ET/PT), Sunday, Aug. 17, 11 AM (ET/PT), Thursday, Aug. 21, 10 AM (ET/PT), and Thursday, Aug. 21, 4 PM (ET/PT).

To celebrate the launch of our Heritage Track Jackets, earlier this year we held a contest with our specialty running dealers for the best window display that featured the collection. For their hard work and winning entry, Fleet Feet Jackson, MS will receive Heritage Jackets for the staff and an Olympic viewing party. Congrats!

Many of you participate in football, basketball or baseball pools, you might be a little competitive and you definitely dig winning (who doesn’t) — so this could be right up your alley! Here’s a link to a cool contest that our friends over at Letsrun.com are featuring for the Olympics:

http://www.letsrun.com/wccontest.php

The best part is that the prizes they’re featuring are Brooks products — Heritage Jackets, Tees and Brooks running shoes! We’re super-psyched they picked our prizes to offer for the contest.

Good luck — and let the games begin!